Portrayals of Latinos in magazine advertising

被引：28
|
作者：
Taylor, CR
Bang, HK
机构：
来源：
JOURNALISM & MASS COMMUNICATION QUARTERLY | 1997年 / 74卷 / 02期
关键词：
D O I：
10.1177/107769909707400204
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
A content analysis of U.S. magazine advertisements aimed at general audiences examines the frequency and nature of advertising portrayals of Latino Americans. To assess the nature of portrayals, Latino representation by product category is analyzed, as are the types of relationships and settings in which Latino American models are shown. Results suggest that Latinos are highly under-represented in magazine advertising. Implications of the low incidence of portrayals of Latinos are discussed.
引用
收藏
页码：285 / 303
页数：19
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