Research on the Pricing Strategy of Manufacturer's Dual Channel under the Closed-loop Supply Chain

被引：0
|
作者：
Liang Xiaohao [1 ]
Huang Zuqing [1 ]
机构：
[1] China Jiliang Univ, Coll Econ & Management, Hangzhou, Zhejiang, Peoples R China
来源：
2017 13TH INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND SECURITY (CIS) | 2017年
关键词：
closed-loop supply chain; double channel; pricing strategy; Internet commerce; game theory; ONLINE;
D O I：
10.1109/CIS.2017.00098
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This article focuses on the product pricing of manufacturer's dual channel under the closed-loop supply chain, which consists a single manufacturer and retailer. In this paper, we assume that the manufacturer is the market leader, and it sales the products through online and offline channels in the same time. All supply chain member's products prices are determined by recycling level and re-manufacturing capacity. Furthermore, we have calculated the best pricing strategy of products under the leadership of manufacturer for the market.
引用
收藏
页码：423 / 426
页数：4
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