Case study on business model innovation of online group-buying enterprise - Juhuasuan

被引：0
|
作者：
Hu, Yongquan [1 ]
Wang, Bing [2 ]
机构：
[1] Zhejiang Gongshang Univ, Zhejiang Business Res Ctr, Hangzhou 310012, Zhejiang, Peoples R China
[2] Zhejiang Gongshang Univ, Modern Business Res Ctr, Hangzhou 310012, Zhejiang, Peoples R China
来源：
ADVANCES IN ENERGY SCIENCE AND TECHNOLOGY, PTS 1-4 | 2013年 / 291-294卷
关键词：
Online Group-buying; Business Model; Operation Mechanism; Grounded Theory;
D O I：
10.4028/www.scientific.net/AMM.291-294.2811
中图分类号：
TE [石油、天然气工业]; TK [能源与动力工程];
学科分类号：
0807 ; 0820 ;
摘要：
Business model plays a crucial role in the process of development of online group-buying industry. In this paper, we choose Juhuasuan as research object and analyze its constitute factors and operation mechanism of business model using grounded theory and qualitative analysis software Nvivo 8 based on a database constructed with interviews, collected, data. We find that: a)Compared to Osterwalder's business model, online group-buying enterprise business model covers environment and social responsibility;b)Resources acquisition, value creation and cost-to-income constitute online group-buying enterprise business model;c) Resources acquisition and cost-to-income provide a bracket to online group-buying enterprise value creation and they construct operation mechanism of online group-buying enterprise together.
引用
收藏
页码：2811 / +
页数：2
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