Online Group-Buying: Literature Review and Directions for Future Research

被引：9

作者：

Liu, Yi ^{[1
]}

Sutanto, Juliana ^{[2
]}

机构：

[1] ESC Rennes Sch Business, Rennes, France

[2] Swiss Fed Inst Technol, Dept Management Technol & Econ, Management Informat Syst, Zurich, Switzerland

来源：

DATA BASE FOR ADVANCES IN INFORMATION SYSTEMS | 2015年 / 46卷 / 01期

关键词：

Online group-buying; e-commerce; social buying; daily deal; literature review; COALITION-FORMATION; INTENTION; PRICE; DEAL; PURCHASE; AUCTION; BUYERS; AGENTS; WEB;

D O I：

10.1145/2747544.2747548

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Online group-buying business has existed in American and European online marketplaces since the late 1990s. Consumers with similar purchase interests are congregated on group-buying websites to obtain group discounts. In the last decade, group-buying business models have evolved to adapt to consumer needs, and a number of studies have offered several insights into how to improve online group-buying. This paper begins with a description of the global development of group-buying websites and an overview of the group-buying business models. Next, it provides a comprehensive overview of the existing literature in the online group-buying research field. Building on this review, the paper presents a meta-theoretical framework toward the sustainability of group-buying and provides research directions to guide future studies on online group-buying.

引用

页码：39 / 59

页数：21

共 50 条

[1] Research on Influence of Online Group-Buying Marketing on the Market
Du, Yating
[J]. PROCEEDINGS OF THE 2017 9TH INTERNATIONAL ECONOMICS, MANAGEMENT AND EDUCATION TECHNOLOGY CONFERENCE (IEMETC 2017), 2017, 48 : 155 - 158
[2] Impulse buying: A systematic literature review and future research directions
Redine, Artem
Deshpande, Sameer
Jebarajakirthy, Charles
Surachartkumtonkun, Jiraporn
[J]. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2023, 47 (01) : 3 - 41
[3] Online Marketing Research: A Literature Review and Future Research Directions
Boboc, Andreea-Larisa
Orzan, Gheorghe
[J]. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015, 2015, : 1535 - 1546
[4] Research on the Problem and Countermeasures of Group-Buying
Dong, Yahui
Li, Wei
Cheng, Limin
[J]. ADVANCED RESEARCH ON ELECTRONIC COMMERCE, WEB APPLICATION, AND COMMUNICATION, PT 2, 2011, 144 : 81 - 85
[5] Online consumer review and group-buying participation: The mediating effects of consumer beliefs
Shi, Xinping
Liao, Ziqi
[J]. TELEMATICS AND INFORMATICS, 2017, 34 (05) : 605 - 617
[6] Factors influencing the behavior of online group-buying in Taiwan
Pi, Shih-Ming
Liao, Hsiu-Li
Liu, Su-Houn
Lee, I-Shan
[J]. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (16): : 7120 - 7129
[7] An investigation of Online group-buying institution and buyer behavior
Tan, Chuan-Hoo
Goh, Khim-Yong
Teo, Hock-Hai
[J]. HUMAN-COMPUTER INTERACTION, PT 4, PROCEEDINGS: HCI APPLICATIONS AND SERVICES, 2007, 4553 : 124 - +
[8] The Determinants of Consumers' Purchase Intention to Online Group-Buying
Li, Gang
Shi, Xin
[J]. ADVANCED RESEARCH ON INDUSTRY, INFORMATION SYSTEM AND MATERIAL ENGINEERING, 2012, 459 : 372 - 376
[9] Research on the Realization and the Risk of Group-buying pattern
Liu Bao-zheng
Wang Ding-wei
[J]. 2013 25TH CHINESE CONTROL AND DECISION CONFERENCE (CCDC), 2013, : 1248 - 1251
[10] Fake online reviews: Literature review, synthesis, and directions for future research
Wu, Yuanyuan
Ngai, Eric W. T.
Wu, Pengkun
Wu, Chong
[J]. DECISION SUPPORT SYSTEMS, 2020, 132

← 1 2 3 4 5 →