Compensation plan for competing salespersons under asymmetric information

被引:13
|
作者
Lee, Chung-Yee
Yang, Ruina [1 ]
机构
[1] Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China
基金
中国博士后科学基金;
关键词
Supply chain management; Competing salespersons; Asymmetric information; Quota-based compensation plan; INCENTIVE CONTRACTS; MORAL HAZARD; SALES FORCE; SALESFORCES; PRINCIPAL; PRODUCT;
D O I
10.1016/j.ejor.2013.01.007
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
We investigate the optimal compensation scheme involving one firm and two competing salespersons deployed in different territories under asymmetric information. The problem is analyzed using a two-stage game. In the first stage, the firm announces the compensation plans. The two salespersons, who are closer to customers, have superior market information and then simultaneously but independently decide which plans to sign. The firm decides the production quantity and the salespersons independently make effort decisions. In the second stage, sales volumes are realized and the associate payments are made. With a quota-based plan, in this paper we derive the salespersons' optimal responses and fully characterize the firm's optimal strategy. We also investigate the impacts of both the quota level and the intensity of competition. The results suggest that a higher quota level is advantageous to the firm but disadvantageous to the salespersons. Furthermore, the firm's expected profit and the salespersons' profits may not decrease monotonically with the intensity of competition. (C) 2013 Elsevier B.V. All rights reserved.
引用
收藏
页码:570 / 580
页数:11
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