Customer Acceptance of Internet Banking: Integrating Trust and Quality with UTAUT Model

被引：14

作者：

Cheng, Dong ^{[1
]}

Liu, Gang ^{[1
]}

Qian, Cheng ^{[1
]}

Song, Yuan-Fang ^{[1
]}

机构：

[1] Renmin Univ China, Sch Business, Beijing, Peoples R China

来源：

IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2 | 2008年

关键词：

Internet banking; UTAUT; trust; quality; personal innovativeness; satisfaction;

D O I：

10.1109/SOLI.2008.4686425

中图分类号：

TM [电工技术]; TN [电子技术、通信技术];

学科分类号：

0808 ; 0809 ;

摘要：

Financial sector is one of the business areas that have been most affected by the spread of Internet. Although millions of dollars have been spent in building online banking systems, reports have shown that potential users may not use the systems for various reasons. So there is a need to identify the factors that determine customer acceptance of Internet banking services. Based on the UTAUT model, the IS quality constructs, and the concept of trust, a comprehensive research model was developed and empirically examined. Results of the data analysis strongly support the model as well as 11 of the 14 proposed hypotheses.

引用

页码：383 / 388

页数：6

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