Back to basics: Contemporary creative practice between analog and digital

In the increasingly industrialized contemporary context, the craft is gaining a new value and power of attraction. This new trend does not try to avoid technology, but rather produces a growing disappearance of the boundaries that existed at the time between the fine arts and digital art. This work focuses on the study and analysis of the different ways in which analogue imaging and audiovisual techniques have been reformulated since the beginning of the digitalisation of the media, and in turn hybridized with the new digital technical possibilities to elaborate new artistic discourses. We focus on the field of creativity through the use of analogue and digital technologies for the creation of contemporary audio-visual discourses. The analyzed aspects deal with the sustainability of the analogue and digital records, of the mediums and formats of both modalities. We explore and analyze the works of various artists of the XX and XXI centuries to contrast the visual creation models that mix techniques and procedures, through the combination of systems and formats in disuse with the digital. In addition, we highlight the challenges within sustainability of production formats and audiovisual record.