Study on Building E-Commerce Brand of Agricultural Produce

被引：0
|
作者：
Chen, Yun-Duan [1 ]
机构：
[1] Hubei Three Gorges Polytech, Yichang, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND MANAGEMENT INNOVATION | 2016年 / 10卷
关键词：
agricultural produce; e-Business; brand building;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This Paper, specific to the current plight that many e-Businesses of agricultural produce is short of profitability and difficult to survive, has proposed countermeasures of establishing brand awareness, designing brand image, focusing on user's emotional experience, incorporating new business model and so on to boost the building of e-Business brand of agricultural produce, and thereby to improve the competitiveness of e-Business brand of agricultural produce and help more new farmers succeed in business expansion.
引用
收藏
页码：247 / 249
页数：3
相关论文
共 50 条
  • [21] Study on the Optimization of E-Commerce Logistics for Fresh Agricultural Products
    Liang, Bing
    [J]. 2ND INTERNATIONAL CONFERENCE ON HUMANITIES SCIENCE, MANAGEMENT AND EDUCATION TECHNOLOGY (HSMET 2017), 2017, : 242 - 245
  • [22] A Study of the Status and Strategies of Agricultural Products E-commerce in China
    Tang, Xin-zhi
    He, Ai-tong
    Chen, Meng-wei
    [J]. 2016 2ND INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND DEVELOPMENT (ICSSD 2016), 2016, : 343 - 347
  • [23] Research on E-Commerce Strategy of Yichang Agricultural Produce under the Background of "Popular Entrepreneurship and Innovation"
    Chen, Yun-Duan
    [J]. PROCEEDINGS OF THE 3RD ANNUAL INTERNATIONAL CONFERENCE ON MANAGEMENT, ECONOMICS AND SOCIAL DEVELOPMENT (ICMESD 17), 2017, 21 : 143 - 147
  • [24] The effect of e-commerce on the integration of IT structure and brand architecture
    Treiblmaier, Horst
    Strebinger, Andreas
    [J]. INFORMATION SYSTEMS JOURNAL, 2008, 18 (05) : 479 - 498
  • [25] E-Commerce for the agricultural chemical industry.
    Hunter, M
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 2000, 220 : U66 - U66
  • [26] Agricultural E-commerce: Attitude segmentation of farmers
    Schwering, Dorothee Schulze
    Sonntag, Winnie Isabell
    Kuehl, Sarah
    [J]. COMPUTERS AND ELECTRONICS IN AGRICULTURE, 2022, 197
  • [27] Discussion on the Construction of Agricultural E-commerce Mode
    Jia Huiting
    [J]. PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE ON ECONOMICS, FINANCE AND STATISTICS (ICEFS 2017), 2017, 26 : 556 - 561
  • [28] A Research on Collaborative E-commerce of Agricultural Products
    Zhou, Li
    [J]. 2015 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2015), 2015, : 4 - 9
  • [29] Application of Ontology Technology in Agricultural E-commerce
    Dong, Wei
    Zhang, Jing
    Zhu, Jie
    Liu, Xuning
    [J]. MECHATRONICS, ROBOTICS AND AUTOMATION, PTS 1-3, 2013, 373-375 : 1839 - 1842
  • [30] E-commerce and e-commerce fraud in Saudi Arabia: A case study
    Alfuraih, Saleh I.
    [J]. PROCEEDINGS OF THE SECOND INTERNATIONAL CONFERENCE ON INFORMATION SECURITY AND ASSURANCE, 2008, : 176 - 180
12345