Study on Building E-Commerce Brand of Agricultural Produce

被引：0
|
作者：
Chen, Yun-Duan [1 ]
机构：
[1] Hubei Three Gorges Polytech, Yichang, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND MANAGEMENT INNOVATION | 2016年 / 10卷
关键词：
agricultural produce; e-Business; brand building;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This Paper, specific to the current plight that many e-Businesses of agricultural produce is short of profitability and difficult to survive, has proposed countermeasures of establishing brand awareness, designing brand image, focusing on user's emotional experience, incorporating new business model and so on to boost the building of e-Business brand of agricultural produce, and thereby to improve the competitiveness of e-Business brand of agricultural produce and help more new farmers succeed in business expansion.
引用
收藏
页码：247 / 249
页数：3
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