Your Ad Here: The Cool Sell of Guerrilla Marketing

被引：0

作者：

Greenwell, D. M. ^{[1
]}

机构：

[1] Drexel Univ, Philadelphia, PA 19104 USA

来源：

JOURNAL OF POPULAR CULTURE | 2013年 / 46卷 / 06期

关键词：

D O I：

10.1111/jpcu.12095

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

引用

页码：1356 / 1358

页数：3

共 50 条

[31] Guerrilla marketing: counterinsurgency and capitalism in Colombia
van Isschot, Luis
[J]. CANADIAN JOURNAL AMERICAN AND CARIBBEAN STUDIES, 2021, 46 (02): : 320 - 322
[32] Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
Crandall, Russell
Richardson, Frederick
[J]. SURVIVAL, 2020, 62 (03) : 241 - 242
[33] Guerrilla marketing counterinsurgency and capitalism in Colombia
Cortes, Diego Mauricio
[J]. COMMUNICATION REVIEW, 2020, 23 (02): : 172 - 175
[34] Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
Ballve, Teo
[J]. JOURNAL OF LATIN AMERICAN STUDIES, 2020, 52 (01) : 232 - 234
[35] Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
Lombana-Bermudez, Andres
[J]. JOURNALISM & MASS COMMUNICATION QUARTERLY, 2020, 97 (02) : 540 - 542
[36] Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
Field, Les W.
[J]. JOURNAL OF ANTHROPOLOGICAL RESEARCH, 2020, 76 (01) : 133 - 135
[37] Ways of using guerrilla marketing in SMEs
Navratilova, Ludmila
Milichovsky, Frantisek
[J]. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014), 2015, 175 : 268 - 274
[38] GUERRILLA MARKETING AS A TOOL FOR BRAND POSITIONING
Santos, Ligia Lima
[J]. REVISTA DE CIENCIAS HUMANAS DA UNIVERSIDADE DE TAUBATE, 2010, 3 (02):
[39] Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia
Schirmer, Jennifer
[J]. LATIN AMERICAN POLITICS AND SOCIETY, 2020, 62 (02) : 173 - 176
[40] Guerrilla marketing. A bibliometric study
Gonzalez Alonso, Jorge Alberto
Taipe Yanez, Jose Francisco
Pazmino Linzan, Johny Fabian
[J]. REVISTA PUBLICANDO, 2016, 3 (06): : 471 - 484

← 1 2 3 4 5 →