Your Ad Here: The Cool Sell of Guerrilla Marketing

被引：0

|

作者：

Greenwell, D. M. ^{[1
]}

机构：

[1] Drexel Univ, Philadelphia, PA 19104 USA

来源：

JOURNAL OF POPULAR CULTURE | 2013年 / 46卷 / 06期

关键词：

D O I：

10.1111/jpcu.12095

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

引用

收藏

页码：1356 / 1358

页数：3

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