Integrated marketing communications: A comparison of thought and practice

被引：0

作者：

Cathey, A ^{[1
]}

机构：

[1] UNIV TENNESSEE,KNOXVILLE,TN 37996

来源：

1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：113 / 119

页数：7

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