CONCEPTS OF "MORALITY", "MORAL", "ETHICS" AND "PROFESSIONAL ETHICS" REGULATORS FOR CREATIVITY OF KNOWLEDGE

The nature of each person as wise and free being is endowed with potential based on mind, free will and moral consciousness to evolve through the process of knowledge creation and innovation and introduction of innovative forms of learning. Man in it self absorbed nature of his existence that life in reality and only then design fully conscious and individual, which is in a position to create his own mind through the process of knowledge. Only man in that situation would be able to have their own elevated sense of dignity and pride in themselves and their work. We come to the question of innovation, creativity and creative thinking as always - and still is a top subject of various prominent thoughts on the role of knowledge and science today. Lack of relevance is creative thinking in achieving greater competitiveness, labor market and individual careers. The social division of labor, cognitive activity theory, separated from the immediate practical moral awareness does not mention the concept of ethics - morality. This paper wants to make the effort to seek the role of concepts to come to creativity and creative thinking which should help remove barriers and optimization challenges which will benefit and give all those people who thrive only the knowledge and not the other line of least resistance."