THE USE OF BALANCED SCORECARDS IN MEASURING THE PERFORMANCE OF TOURISM SMALL MEDIUM-SIZED ENTERPRISES

The article analyzes the performance measurement processes within the small medium-sized enterprises that run businesses in Romania's tourism sector. Related to contemporary approaches to improving business performance in the management literature, performance measurement approaches are analyzed using the balanced scorecard framework. Balanced scorecards proved to be a powerful tool that can inform the managers about the things that are working or not within a company, what is to be improved immediately and what may have another priority, the necessity for strategic management in managing internal business processes to drive innovation and learning. The article also proposes a balanced scorecard template for tourism agencies.