The Influence of Privacy Concerns on Intention to Use Social Media

The advent of social media has completely reconfigured human life by raising it to the highest level of communication exchanges. As time goes by, social media increasingly adapts to the needs of users by offering a catalog of functionality making use of the most recent emergence in technology. In Africa, the use of social media has grown so much that it has already encroached on the habits of people living in communities who have so far retained their socio-cultural identities. Despite the opportunities it provides for interpersonal interaction across borders, the public has expressed concerns related to the widespread use of social media. One of the issues debated, privacy and confidentiality, has been one area that has attracted one of the Governments of Africa, Cameroon. This paper presents the research-in-progress exploring the influence of privacy concerns on intention of social media use in the country.