Game Analysis on the Formation Mechanism of Virtual Community Order

With widely use of Internet, supply of virtual community order has become one of the most meaningful social issues in the present. In this context, the research aimed at providing decision-making basis for virtual community governance by studying the mechanism of virtual community order. Basing on the lessons of Hayek's thought that social order was divided into endogenous order and exogenous order and the lessons of gambling analysis method which was used to analyze social orders by academics in recent years, the article inquired into the producing mechanism of virtual community endogenous order and exogenous order. The findings of the research proved that the generation process of virtual community is the game process among Internet users and managers. The findings of the research also proved that rules of cyberspace depended on the game rules. Thus to improve the level of virtual community order, it needed to maintain good relationship among Internet users and managers.