Factors affecting consumers' reaction to the informations on food safety

Factors affecting consumers' reaction to the informations on food safety were studied by questionnaire survey and interviews. (1) The subjects were classified into two groups, one is composed of those who reacted to and the other did not react to the safety informations of foods by using principal component analysis. (2) According to the questionnaire survey, the subjects who reacted to the safely informations had stronger interest in social problems, such as environment, welfare and politics than those who did not. (3) According to the interviews, the subjects who reacted to the safely informations showed more idealistic attitude to environmental conservation and more nervous altitude to the safety of food than those who did not. Through the above results, the primary factors affecting the consumers' reaction to safety of food seemed to be those concerned with values.