Relationship Marketing in Higher Education -A Case Study of Hong Kong

被引：0

作者：

Cheng, Calvin ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Hong Kong, Hong Kong, Peoples R China

来源：

2012 THIRD INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2012), VOL 1 | 2012年 / 4卷

关键词：

higher education; relationship marketing; relationships; Hong Kong;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This paper evaluates the current knowledge and theory of relationship marketing. It assesses the importance of relationship marketing to higher education institutions in Hong Kong. It also includes a case study of how relationship marketing is being practiced by a local higher education provider.

引用

页码：109 / 114

页数：6

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