Relationship Marketing in Higher Education -A Case Study of Hong Kong

被引：0
|
作者：
Cheng, Calvin [1 ]
机构：
[1] Hong Kong Polytech Univ, Hong Kong, Hong Kong, Peoples R China
来源：
2012 THIRD INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2012), VOL 1 | 2012年 / 4卷
关键词：
higher education; relationship marketing; relationships; Hong Kong;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper evaluates the current knowledge and theory of relationship marketing. It assesses the importance of relationship marketing to higher education institutions in Hong Kong. It also includes a case study of how relationship marketing is being practiced by a local higher education provider.
引用
收藏
页码：109 / 114
页数：6
相关论文
共 50 条
12345