The Impact of Non-immersive Virtual Reality Technologies on Consumers' Behaviors in real estate: A Website's Perspective

被引：2
|
作者：
Zhu, Tingting [1 ]
机构：
[1] Nanjing Univ Informat Sci & Technol, Sch Business, Nanjing, Peoples R China
来源：
2022 IEEE INTERNATIONAL SYMPOSIUM ON MIXED AND AUGMENTED REALITY ADJUNCT (ISMAR-ADJUNCT 2022) | 2022年
基金：
中国国家自然科学基金;
关键词：
impact; non-immersive virtual reality; consumer behavior; real estate; ATTITUDE;
D O I：
10.1109/ISMAR-Adjunct57072.2022.00013
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the development of virtual reality (VR) technologies, an increasing number of studies have recognized that virtual reality (VR) technologies increased consumer experience and made life convenient. In real estate platform, the effectiveness of VR technologies on consumer behaviors from the website perspectives remains ambiguous. Consequently, this study investigates the impact of the non-immersive VR technologies experience provided by real estate website on the consumers' behaviors. By crawling data from the website, we capture consumers' viewing behaviors when presented the property through static photographs and 3D Tour. This study highlights the advantages of non-immersive VR technologies in increasing the number of consumers' behaviors significantly from the website perspective.
引用
收藏
页码：13 / +
页数：8
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