Practice and Reflection on the Teaching of Digital Media Art

With the large-scale development of contemporary digital technology, digital media art has had a profound effect on people's lives and generated a huge digital industry. The national universities and colleges have established an additional digital media art specialty to satisfy the requirements of social development. In contrast, the teaching skills of digital media art have lagged behind. Many schools are blindly copying other schools' training plans irrespective of the fact that digital media art is an interdisciplinary and compound discipline. They are also applying backward teaching methods that are short of practical guidance, rendering them incapable of training high-level talents really needed by the market. This paper discusses the problems in the current teaching mainly from the aspects of the specialty construction of digital media art, basic education reformation, curriculum group design, practicality of teaching, balance between technology and art, teaching staff construction and so on based on the status quo of industrial development and talent training in China's higher education. It also attempts to, through exploration, help universities and colleges to cultivate inter-disciplinary talents truly meeting social demand in order to promote the development of digital media art in China.