RECOLLECTION OF THE SEA CRUISE: THE ROLE OF CRUISE PHOTOS AND OTHER PASSENGERS ON THE SHIP

被引：19
|
作者：
Kang, Juhee [1 ]
Manthiou, Aikaterini [2 ]
Kim, Insin [3 ]
Hyun, Sunghyup Sean [4 ]
机构：
[1] Univ Cent Florida, Rosen Coll Hospitality Management, 9907 Univ Blvd, Orlando, FL 32819 USA
[2] NEOMA Business Sch, Dept Mkt, Mont St Aignan, France
[3] Pusan Natl Univ, Dept Tourism & Convent, San 30, Pusan 609735, South Korea
[4] Hanyang Univ, Sch Tourism, 17 Haengdang Dong, Seoul 133791, South Korea
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2016年 / 33卷 / 09期
关键词：
Cruise travelers; luxury cruise; experience economy; recollection; behavioral intentions; photo purchase; interaction with other customers; SERVICE EXPERIENCE; PLACE ATTACHMENT; SATISFACTION; MEMORY; TOURISM; IMPACT; PERFORMANCE; STRATEGIES; CUSTOMERS; TRAVELERS;
D O I：
10.1080/10548408.2015.1117409
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.
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页码：1286 / 1308
页数：23
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