The Fusion Of Product Innovation Design And Marketing Interface

According to the theory of marketing, product innovation design and the market connect very closely. In order to solve the problem of disconnection between product design and market, accurately grasp and meet the demand of market, research the mechanism of the interface of marketing and product innovation design and interactive process of product innovation design management method based on the market are discussed. Paper first for product innovation design research and development at home and abroad were summarized, the rise of the network marketing, a great change of the market marketing, the product innovation design goal, process, methods, requirements, digital design and production, the way of competition, risk control and so on have great influence and role. This paper put forward a market-oriented product innovation design method, to solve the problem of product innovation design are now facing, is helpful to improve product innovation design efficiency; The research results indicate that market information is the motivation and source of product innovation design, make full use of marketing interface is the important way to avoid the failure of product design.