Behavioral models of managerial decision-making

被引：46

作者：

Goldfarb, Avi ^{[1
]}

Ho, Teck-Hua ^{[2
]}

Amaldoss, Wilfred ^{[3
]}

Brown, Alexander L. ^{[4
]}

Chen, Yan ^{[5
]}

Cui, Tony Haitao ^{[6
]}

Galasso, Alberto ^{[1
]}

Hossain, Tanjim ^{[1
]}

Hsu, Ming ^{[2
]}

Lim, Noah ^{[7
]}

Xiao, Mo ^{[8
]}

Yang, Botao ^{[9
]}

机构：

[1] Univ Toronto, Rotman Sch Management, Toronto, ON, Canada

[2] Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA

[3] Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA

[4] Texas A&M Univ, Dept Econ, College Stn, TX 77843 USA

[5] Univ Michigan, Sch Informat, Ann Arbor, MI 48109 USA

[6] Univ Minnesota, Carlson Sch Management, Minneapolis, MN 55455 USA

[7] Univ Wisconsin Madison, Wisconsin Sch Business, Madison, WI USA

[8] Univ Arizona, Eller Coll Management, Tucson, AZ USA

[9] Univ So Calif, Marshall Sch Business, Los Angeles, CA USA

来源：

MARKETING LETTERS | 2012年 / 23卷 / 02期

基金：

美国国家科学基金会;

关键词：

Behavioral economics; Managerial decision-making; BOUNDEDLY RATIONAL CUSTOMERS; CEO OVERCONFIDENCE; LOSS AVERSION; FAIRNESS; GAMES; COMPETITION; PSYCHOLOGY; ECONOMICS; IDENTITY; ENTRY;

D O I：

10.1007/s11002-012-9183-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions than to consumer decisions and therefore there are many opportunities to develop new theoretical models, new laboratory experiments, and new field applications. The application of these models to field data is particularly underdeveloped.

引用

页码：405 / 421

页数：17

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