Research on the mobile library marketing service of university library under the new media environment

被引：0

作者：

Li, Xiuli ^{[1
]}

Liu, Chunyue ^{[1
]}

机构：

[1] JiLin Business & Technol Coll, Changchun, Jilin, Peoples R China

来源：

PROCEEDINGS OF THE SECOND INTERNATIONAL CONFERENCE ON ECONOMIC AND BUSINESS MANAGEMENT (FEBM 2017) | 2017年 / 33卷

关键词：

Mobile library; marketing; WeChat; two dimensional code;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the development of new media technology, mobile library service has become the main mode of University Library service. This paper introduces the concept of mobile library, service model and marketing strategy to improve the service quality of University Library and enhance service effect.

引用

页码：482 / 486

页数：5

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