Reading skills play an important role in life because knowledge is gained through reading. Reading literacy can measure aspects of understanding, using, and reflecting. Literacy education in Indonesia is required to develop Higer Order Thinking Skills, which include analytical, synthesis, evaluative, critical, imaginative and creative abilities. The existence of the School Literacy Movement is a national program from the Ministry of Education and Culture to improve learning, unfortunately this has not been implemented maximally. Because of this explanation, the purpose of this study was to determine the effect of students' literacy on the results of product design concepts based on the factors driving the literacy culture. This research is a qualitative and quantitative research mix. The results of literacy research have a strong influence on the product design concept, therefore literacy needs to be developed and maintained and facilities are needed.