Foundations for a Mobile Context-Aware Advertising System

被引：0
|
作者：
Alexandre, Guilherme [1 ]
Adao, Telmo [1 ]
Goncalves, Martinho [1 ]
Magalhaes, Luis [1 ]
Bessa, Maximino [1 ]
Peres, Emanuel [1 ]
Varajao, Joao [1 ]
机构：
[1] Univ Tras Os Montes & Alto Douro, P-5001801 Vila Real, Portugal
来源：
ENTERPRISE INFORMATION SYSTEMS, PT 2 | 2011年 / 220卷
关键词：
Advertising; Context-aware; Personalization; Mobile; Bluetooth;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Advertisers struggle to reach effectively and efficiently to their customers, continuously seeking to influence them and simultaneously reduce the overall publicity costs. Business areas like the mobile devices industry, together with wireless technologies and interactive environments, bring an huge opportunity for marketing purposes. supporting the chance to turn advertising into a convenient and easily accessible source of information by letting marketers communicate with costumers in a more direct, personal and contextualized way. This paper presents some foundations for the development of a system that will allow context-aware personalized profile-based advertising delivery, by using Bluetooth technology to identify and communicate with customers in a given geographic area, through their mobile devices.
引用
收藏
页码：51 / 61
页数：11
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