Fireworks Saturation and Attendance in Minor League Baseball

被引：0
|
作者：
Paul, Rodney J. [1 ]
Weinbach, Andrew P. [2 ]
机构：
[1] Syracuse Univ, Dept Sport Management, Syracuse, NY 13244 USA
[2] Coastal Carolina Univ, E Craig Wall Sr Coll Business Adm, Conway, SC 29528 USA
来源：
INTERNATIONAL JOURNAL OF SPORT FINANCE | 2013年 / 8卷 / 04期
关键词：
baseball attendance; fan demand; promotions; fireworks;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Fireworks are a very popular promotion for Minor League Baseball teams. In recent years, fireworks displays have moved beyond holidays to a frequent staple on promotional schedules throughout the baseball season. With increased frequency, the possibility exists that the market for fireworks may become saturated. This paper examines the 2011 season for AAA and AA baseball and finds, controlling for other factors influencing attendance, that increased usage of fireworks does not generate overly detrimental effects in terms of its marginal impact on attendance. Fans appear to continue to enjoy fireworks throughout the season, without growing tired of seeing this post-game promotion.
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页码：312 / 326
页数：15
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