An Analysis on the Influencing Factors on College Students' On-Line Payment Willingness Based on the Ordered Probit Model

被引：0
|
作者：
Chen, Juan [1 ]
机构：
[1] Huazhong Agr Univ, Coll Econ Management, Dept Informat Management, Wuhan 430070, Hubei Province, Peoples R China
来源：
2013 INTERNATIONAL CONFERENCE ON MANAGEMENT (ICM 2013) | 2013年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper establishes an ordered Probit model to empirically study the influencing factors on college students' online payment willingness. The result shows that, college students' online payment willingness is influenced significantly by the online payment convenience, the cognitive level of college students on information related to online payment, the efficiency of logistics, and the perfection degree of China's online payment policies and regulations. Several suggestions have been given to positively affect college students' online payment behavior such as simplifying operation process, increasing propagandist strength, improving logistics efficiency, strengthening the financial supervision etc.
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页码：1 / 9
页数：9
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