Social media, new digital technologies and their potential application in sensory and consumer research

New digital technologies have changed the way people communicate and opened up for new ways of interacting with consumers via social media. This article reviews findings from recent investigations and present the opportunities and challenges social media offers for sensory and consumer science. After defining social media and giving a short overview of the different medium that exists, the focus will be on two aspects of specific interest: crowdsourcing and communication of health and food safety.