The farmers' attitude towards innovation in different rural governance models

This paper explores the innovation capacity of a rural territory and, particularly, the fanners' attitude towards innovation under different rural governance models. To this end, an empirical analysis is proposed, comparing groups of farmers working with or without rural governance. Our working hypothesis is that the presence of rural governance should stimulate the willingness of fanners to adopt innovation. In fact, the results demonstrate that this assumption is not always true: our empirical analysis highlights a territorial indifference as regards the adoption of innovation in farming activity which might be ascribed to a failure of rural governance.