Focusing on Customer Relationship Management in Healthcare Context

被引：0

作者：

Cheng, Xian ^{[1
]}

Liao, Stephen Shaoyi ^{[2
]}

Liu, Zishan ^{[3
]}

Huang, Mengshen ^{[3
]}

机构：

[1] USTC CityU Collaborat Scheme, Suzhou, Peoples R China

[2] City Univ Hong Kong, Hong Kong, Peoples R China

[3] City Univ Hong Kong, Shenzhen Res Inst, Shenzhen, Peoples R China

来源：

AMCIS 2016 PROCEEDINGS | 2016年

关键词：

Customer Relationship Management; Customer Segmentation; Churn Prediction; DEA; Healthcare;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

A huge number of customer data was collected by using of information technology in healthcare context. It is very important for healthcare providers to analyze this type of big data following the logic of customer relationship management. So here we propose an integration framework which can realize the customer segmentation and customer churn prediction together. To efficiently segment the customer and predict the churn, we propose a novel combining method which can combine several ANN models and consider multiple accuracy measures.

引用

页数：5

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