With the high-speed economic development, social and ecological environment become worse and worse. To resolve the problem, the green product emerged, but until now, the problem hasn't been resolved. One of the most important reasons is the lack of the green degree. Then, to solve the problem thoroughly, this article points out that whole process innovation about green products is inevitable. And at the same time, newer and more advanced science and technology, information cyberlization and economic globalization create enough possibility for whole process innovation about green products together. Under this background, the article gives the definition of whole process innovation about green products, and analyzes the meaning and characteristics of it, and then compares it with other products and product innovation and makes a detailed analysis.