Definition of relevant market in beer industry: Application of LA-AIDS model

被引：0
|
作者：
Houska, Tomas [1 ]
Bil, Jaroslav [2 ]
机构：
[1] Off protect competit, Chief Econ Dept, Brno 60455, Czech Republic
[2] Masaryk Univ, Fac Econ, Dept Econ, CS-60177 Brno, Czech Republic
来源：
PROCEEDINGS OF 30TH INTERNATIONAL CONFERENCE MATHEMATICAL METHODS IN ECONOMICS, PTS I AND II | 2012年
关键词：
competition; beer; demand estimation; LA-AIDS; DEMAND;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of our article is to investigate whether there exists a relevant product market narrower than beer. We use multilevel budget LA-AIDS model to estimate the demand elasticities of the biggest beer brands and selected beer segments on US scanner data. We then perform a critical loss analysis to investigate if the proposed segments constitute separate relevant markets. Results of our paper can be helpful to competition authorities in their assessment of future mergers in the beer industry.
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页码：320 / +
页数：2
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