Assessing Determinants of Continuance Intention towards Personal Cloud Services: Extending UTAUT2 with Technology Readiness

In addition to the rapid development of global information and communications technology (ICT) and the Internet, recent rapid growth in cloud computing technology represents another important trend. Individual continuance intention towards information technology is a critical area in which information systems research can be performed. This study aims to develop an integrated model designed to explain and predict an individual's continuance intention towards personal cloud services based on the concepts of technology readiness (TR) and the unified theory of acceptance and use of technology 2 (UTAUT2), moderated by gender, age, and experience of personal cloud services. The key results of the partial least square test largely support the proposed model's validity and the significant impact of effort expectancy, social influence, hedonic motivation, price value, habit, and technology readiness on continuance intention towards personal cloud services. In addition to providing symmetric theoretical support with the proposed model and transforming the individual characteristics of TR into UTAUT2, this study could be used to enhance and analyze users' adoption of personal cloud services and also increase the symmetry of the model's explanation and prediction. The findings from this research contribute to providing practical implications and academic resources as well as improving our understanding of personal cloud service applications.