ENTERPRISE CUSTOMER RELATIONSHIP MANAGEMENT BASED ON BIG DATA MINING

被引：0
|
作者：
Li, X. T. [1 ]
Feng, F. [1 ]
机构：
[1] Univ Sci & Technol China, Sch Management, 96 Jinzhai Rd, Hefei, Anhui, Peoples R China
来源：
LATIN AMERICAN APPLIED RESEARCH | 2018年 / 48卷 / 03期
关键词：
big data; customer relationship management; customer classification; data mining; SATISFACTION;
D O I：
暂无
中图分类号：
TQ [化学工业];
学科分类号：
0817 ;
摘要：
Based on the customer relationship management in the context of big data, focusing on B2C e-commerce companies, this paper constructs a customer classification index system, uses a factor analysis and Bagging model to study the sales data of an e-commerce business, and demonstrates the specific operation of customer relationship management under the background of big data. This paper finds that through the classification of past consumer behavior data, managers can distinguish between potential, core, and lost customers. The bagging model can predict the type of customer and guide the administrator to perform differentiated customer relationship management.
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页码：163 / 168
页数：6
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