Customer satisfaction from the expectation disconfirmation model:: responding to some questions.

Customer satisfaction from the expectation disconfirmation model: responding to some questions. Following the expectation disconfirmation model, this paper aims to answer three questions related to the prediction of customer satisfaction with services. First, we test the relative importance of discrepancy and performance for tangible and intangible facets of services. Secondly, we study the role of customer expectations. Thirdly, we examine the mediator effect of satisfaction in predicting customer loyalty. Two independent survey studies are performed. Results show that performance of service tangible facet is the main construct in predicting customer satisfaction. Additionally, an assimilation effect of customer expectation is found. Finally, customer satisfaction is confirmed as a significant mediator between customer cognitive judgements and customer loyalty.