Opportunities and Challenges Faced by Xinjiang Enterprises in the Marketing under the Strategy Background of One Belt One Road

被引：0
|
作者：
Jia, Lei [1 ]
机构：
[1] Xinjiang Vocat Univ, Sch Business, Urumqi 830013, Xinjiang, Peoples R China
来源：
PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING (ESSAEME) | 2016年 / 71卷
关键词：
Xinjiang agricultural products trade enterprises; One belt One road strategy; Market structure; Agricultural products; SWOT;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The Xinjiang region is the core strategy of the new Silk Road, as the country continues to advance "One belt One road" strategy, the Xinjiang regional advantages, resources and local policies are also increasingly prominent. In this paper, Xinjiang agricultural enterprises marketing structure of its international market structure as a starting point, the empirical analysis of the agricultural production enterprises in the province's regional competitiveness, based on SWOT Xinjiang to discuss agricultural trade enterprises in the marketing process the strengths, weaknesses, opportunities and challenges.
引用
收藏
页码：41 / 45
页数：5
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