How to Succeed in E-business: A Case Study of Haier

Chinese enterprises began with a weak foundation in the intense world trade environment, similar to many other enterprises that grew from developing countries. How were Chinese enterprises able to compete with foreign competitors armed with strong capital structures and efficient communication networks? Haier is an excellent example of how Chinese enterprises, especially Chinese traditional enterprises have successfully adapted to and prospered in the global economy, using advanced management model and information technology as strategic weapons to achieve Internet Transformation and meet its competitive objectives. Haier' growth is miraculous: in only two decades, it grew from a state-owned refrigerator factory into an international giant. What are the secrets of Haier's success? In this paper, I focus on e-business, which is one of the most important impetuses behind Haier's success, analyze Haier's e-business experience and draw some conclusions finally.