Perceived Convenience, Perceived Playfullness and Attitude towards Internet Adoption - Research on Internet Channel Based on Consumer's Perspective

被引：0
|
作者：
Zhang, Guangling [1 ]
Chen, Jing [1 ]
机构：
[1] Wuhan Univ, Econ & Management Sch, Wuhan 430072, Peoples R China
来源：
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年
关键词：
perceived convenience; perceived playfulness; attitude towards internet adoption;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This thesis first divides the two influence factors of perceived convenience and perceived playfulness into several dimensions respectively and subsequently studies the influence of these dimensions on the attitude towards internet adoption, and the relation among dimensions of different factors. The empirical result indicates that the influences of different dimensions of the same factor on attitude towards internet adoption are different. Meanwhile, dimensions of different factors have certain connections.
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页码：3139 / 3148
页数：10
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