Web Data Mining and Its Implication in E-commerce

With the rapid development and popularity of Internet, the development of e-commerce has increasingly drawn the attention of researchers. They hope to make full use of its advantages and obtain more economic benefits in this new business mode. Web has become the foundation for enterprises to carry on e-commerce. Apply the thoughts and methods of data mining to e-commerce, help the e-commerce operators to get the truly valuable knowledge from the vast amount of information and to guide their decisions. Web data mining is combined with e-commerce in this background. How to effectively analyze and use these information, find out the inner link and serve the business activities have become the common concern of e-commerce operators. This paper discusses the origin of data mining, the basic function of data mining, development overview of data mining technology at home and abroad as well as the implication of data mining in e-commerce.