Key Success Factors of Commercialization of Ocean Thermal Energy Conversion Product in Malaysia

This qualitative method study paper studies on the key success factors of commercialization of Ocean Thermal Energy Conversion (OTEC) product by focusing on deep sea water (DSW) from Ocean Thermal Energy Conversion (OTEC) plant in Malaysia. It is possible to commercialize DSW in Malaysia even though OTEC plant is not yet exist in this country. The study will benefit the stakeholders in the chain of commercialization of DSW from OTEC plant in setting strategic commercialization strategy in producing and commercializing DSW in Malaysia. The study, in addition, will also contribute to an eye-open to new business opportunity in the area of fresh and healthy drinking water in Malaysia.