Accounting for Social-Desirability Bias In Survey Sampling A Model for Predicting and Calibrating The Direction and Magnitude of Social-Desirability Bias

被引：34

作者：

Gittelman, Steven ^{[1
]}

Lange, Victor ^{[2
]}

Cook, William A.

Frede, Susan M. ^{[3
]}

Lavrakas, Paul J. ^{[4
]}

Pierce, Christine ^{[5
]}

Thomas, Randall K. ^{[6
]}

机构：

[1] Mktg Inc, East Islip, NY 11730 USA

[2] Catalina Mkt, Saddle Brook, NJ USA

[3] Lightspeed GMI, Warren, NJ USA

[4] Univ Chicago, Social Sci Res Inst, NORC, Chicago, IL 60637 USA

[5] Nielsen, Global Data Sci Div, New York, NY USA

[6] GfK Custom Res, Minneapolis, MN USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2015年 / 55卷 / 03期

关键词：

VOTER TURNOUT; VALIDITY;

D O I：

10.2501/JAR-2015-006

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The latest phase of the ARF's 'Foundations of Quality' research initiative was designed to address newly raised questions about the quality of online samples developed. This article explores the impact of respondents who do not provide accurate responses to questions, especially in reference to topics of a sensitive nature such as politics and actions that affect one's health. © Advertising Research Foundation 2015.

引用

页码：242 / 254

页数：13

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