Eliciting donations to disaster victims: Psychological considerations

被引：24
|
作者：
Zagefka, Hanna [1 ]
Noor, Masi [2 ]
Brown, Rupert [3 ]
Hopthrow, Tim [4 ]
de Moura, Georgina Randsley [4 ]
机构：
[1] Royal Holloway Univ London, Dept Psychol, Egham TW20 0EX, Surrey, England
[2] Canterbury Christ Church Univ, Canterbury, Kent, England
[3] Univ Sussex, Falmer, England
[4] Univ Kent, Canterbury, Kent, England
来源：
ASIAN JOURNAL OF SOCIAL PSYCHOLOGY | 2012年 / 15卷 / 04期
关键词：
donations; helping; pro-social behaviour; BYSTANDER INTERVENTION; MORTALITY SALIENCE; PROSOCIAL BEHAVIOR; GUILT APPEALS; EMPATHY; ALTRUISM; RESPONSIBILITY; CHARITY; MODEL; ORGANIZATION;
D O I：
10.1111/j.1467-839X.2012.01378.x
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.
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页码：221 / 230
页数：10
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