Study on the Application of O2O Mode in the Development of Garment Enterprises in Jilin Province

In recent years, with the rise of e-commerce, many local brands clothing enterprises operating dismal, revenue is declining, especially the entity clothing store is facing high inventory, high cost problems. How to look for the next round of breakthroughs? Many clothing enterprises have turned their attention to 020. The practice of 020 mode makes garment enterprises get good transformation, but they will face many problems in the process of implementation. The current retail clothing business compared to typical 020 mode including store mode, private custom mode, store mode and mode of 4 kinds of fans, these 4 models have advantages and disadvantages respectively, clothing retailer 020 smoothly from the depth of integration of supply chain and improve the line store experience, the adjustment of the organizational structure, personnel training of 020 and some other aspects. This article from the concept of 020, the garment enterprises to implement 020 and the typical patterns of the difficulties and solve several aspects of the strategy to explore that brand clothing enterprises can according to their own circumstances to try to achieve sales breakthrough flexible.