The WeChat Marketing Development Research for Traditional Catering Enterprises Based on O2O

With the rapid development of the concept of information and information system structure, information system is no longer a simple auxiliary tool, but gradually becomes the enterprise management standardization, standardization, refinement, and the brand of the most effective tool. With the influence of policy and market, the traditional catering enterprises are taking advantage of the information to transform and upgrade. WeChat, as a mainstream tool in our life, has become a good way for propagandizing. And O2O is based on the emerging of the Internet online and offline marketing model, can effectively broaden the catering enterprises existing business, improve service quality, reduce costs and improve profits. Combine the WeChat and O2O can help enterprises improve their strength in the current competition.