The Industry Development Mode Innovation of Wenzhou Foreign Trade E-Commerce

The electronic commerce industry has characteristics of both information elements and modern commerce. It is an important point of strength while modern industry is transforming. "The Twelfth Five Year Plan" has made the electronic commerce industry as the national strategy. This paper introduced the advantages of electronic commerce; analyzed the current situation of Wenzhou outside of the electronic commerce; summarized the problems existing in reality; put forward some measures and strategy with electronic commerce; we hope to let Wenzhou electronic commerce development stand on a higher level.