A PSYCHOGRAPHIC SEGMENTATION OF KUWAITI TRAVELERS USING SELF-ORGANIZING MAPS

被引：0
|
作者：
Reisinger, Yvette [1 ]
Mostafa, Mohamed M. [1 ]
Hayes, John P. [2 ]
机构：
[1] Gulf Univ Sci & Technol, Coll Business Adm, West Mishref, Kuwait
[2] Palm Beach Atlantic Univ, Rinker Sch Business, W Palm Beach, FL USA
来源：
TOURISM ANALYSIS | 2019年 / 24卷 / 01期
关键词：
Self-organizing maps (SOMs); Segmentation; Psychographics; Arab travelers; MARKET-SEGMENTATION; NETWORKS; TOURISTS;
D O I：
10.3727/108354219X15458295631990
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study identifies distinct psychographic market segments of young Kuwaitis intending to travel to Western countries by applying the self-organizing maps (SOMs) technique. Young Kuwaitis represent a high-yield growing outbound tourism market. A self-completed questionnaire was randomly administered to 800 young Kuwaiti nationals. The effect of travel motivations, preferences for Muslim-friendly lifestyle and amenities, cognitive and affective destination image, and service quality on Kuwaitis' travel decisions were examined. Travel satisfaction was also investigated. The resulting visual maps identified four segments. The study contributes to theory and knowledge by presenting a different approach to tourist market segmentation.
引用
收藏
页码：87 / 92
页数：6
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