The nature of the cyber firm: Contextual model of business for cyber world

In this paper we present a new business model, called contextual model of business and use it to provide a foundation to create a new category of enterprise. This model creates business value by converting the disparate data stream into meaningful context and serves its contextual customers. Our contribution is the idea of a contexting enterprise supplying the entire knowledge market in a planned and organized fashion where as currently information providers are considering themselves as producers of individual information products and each is trying to appeal to all the potential customers.