ANALYSIS OF USAGE AND PROSPECTS FOR FURTHER DEVELOPMENT OF MERCHANDIZING IN RETAIL TRADE (KAZAKHSTANI SUPERMARKETS' CASE STUDY)

被引：0
|
作者：
Smagulova, Zhanna [1 ]
Mukhanova, Aigul [1 ]
机构：
[1] Kyzylorda State Univ Korkyt Ata, Dept Econ & Management, Kyzylorda, Kazakhstan
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 135期
关键词：
merchandising; merchandising tools; commodities layout; planning of a shop; shop's atmosphere; retail trade;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article considers the essence and the meaning of merchandising in today's retail trade and formulates its key tools. The analysis of merchandising application at the supermarkets of Kyzylorda (Kazakhstan) is carried out, basing on which recommendations concerning the improvement of merchandising application in the analyzed supermarkets are developed. Prospects for merchandising development under current conditions are considered.
引用
收藏
页码：483 / 492
页数：10
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